A Style lesson for Jimmy Choo

"Blanca Miró Scrimieri is a social media strategist, consultant and stylist who has also become one of Spain’s most followed fashion exports. With an audience of nearly 150k stalking her every stylish step on Instagram, her unique style, which combines a tomboy attitude with striking and often quirky accessories, has earned her a legion of fans. Born and bred in Barcelona, it’s Spain’s capital, Madrid—where we shot her in these summer-ready looks—which remains one of her favourite towns to visit. Here she gives her top tips on how to wear flats no matter what your style and how to find the hottest spots in town.

“I’ve always been a huge fan of flat shoes,” laughs 24-year-old Blanca Miró Scrimieri, while she sips on her coffee in a bustling cafetería in central Madrid, “I just don’t ever totally feel myself in heels,” she finishes. Blanca’s style, which mixes utility with femininity and simplicity with flamboyance, is, she says, “almost entirely based around accessories—they are the most important thing in your outfit and they’re what makes the look.”

When it comes to shoes, she’s captain of the flats camp: “I just think flats are more stylish. And of course, they have the added benefit of being more comfortable. Because of the nature of my work I’m often driving from client to client and heels just wouldn’t work in the car. I wear loads of sneakers and flat sandals in the summer, like the Nixon knotted style—and my tip for making them work is to wear them with absolutely everything in your wardrobe. You just have to get used to the difference it makes in your proportions and forget about your height. I’m not tall, but I’m really comfortable with the way I look in flats because I wear them so often. If I need a little more height I’ll go for a low block heel—my favourites are the Wilbur strappy ballerinas. They look great with jeans, but they’re also really feminine which means they elevate even a really casual outfit.

However practical but pretty shoes aren’t Blanca’s only obsession—indeed it’s eyewear where she really comes into her own. “I definitely have a problem with sunglasses,” she guiltily admits, “I’ve been collecting them for years and everywhere I go, the first thing I look for is a new pair. I probably change my sunglasses at least twice in a day and I always carry a couple of pairs with me in my bag, just in case. At the moment, I’ve got about 90 in my collection and I love oversized and retro frames, especially cat-eyes and 70s shapes. I’m also really into small, square frames this season, but really I’ll try anything.”

The key to success with accessories, she says, is to inject a bit of fun. “Fashion shouldn’t be boring and I hate the idea of wearing an uniform every day. Accessories can add a real sense of happiness to your look even if you’re wearing something super-casual like jeans and a white T-shirt. I tend to go for striking options—glitter or metallics or prints, for example. Fashion should be about dressing up and enjoying yourself, I hate the idea of always looking exactly the same.”

Blanca’s fashion education began early and she was first influenced, she explains, by her parents. “I grew up in a really cultured home and both my parents love fashion. My mum is Italian and an interior designer and my dad works with cars, so design and aesthetic were all around me throughout my childhood. Mum had a huge wardrobe and I used to go in and try on all of her shoes and clothes. I’d always pretend I was a boutique owner and tell her which pieces she should be wearing together—I was basically a stylist at 5 years old!”

But her look wasn’t always so streamlined—rebellious teenage years led to grungy and punky stages with DMs as standard, “you could hardly get me out of them,” she recalls. Now however, it’s a fusion of all those influences with a new sense of refinement. “I wouldn’t say that I’m influenced by style icons or magazines or even other people. For me, style is really personal and something which evolves with you through your life. In Spain people can be quite conservative when it comes to fashion and there has never been a culture of self-expression through clothing, so I’d say I identify more with London or even Parisian fashion.”

Indeed, it was after spending a year in the English capital that Blanca decided to embark on her polymathic fashion career. “I moved to London for a year to study a styling course at [internationally acclaimed fashion college] Central St Martins, then came back to Barcelona and knew for sure that I wanted to work in fashion. I continued studying at home with a course in Public Relations and Communication, meanwhile I also started to work with small brands on the side, helping them with styling and social media. Since then I’ve embraced all the incredible opportunities that have come to me and tried to go with the flow rather than make a defined career plan. I work across social strategy, brand consultancy and styling and I love the mix of the work I do—but I couldn’t tell you exactly where I’ll be in a year’s time. My week can be such a balance: I might start by styling a digital editorial for one brand and end by putting together a window concept for Nike, and there might have been two or three influencer collaborations in between. The goal is to keep producing content and maybe one day it would be incredible to have my own magazine. I think when you’re young, it’s so important to do as many things as possible so you can work out what you are most passionate about.”

READ THE FULL INTERVIEW & MY MADRID GUIDE HERE.